Getting a Listing on the Search Engines One way is to try and get your site listed on all the major search engines (there are eight) and some other targeted lists. But it's not enough just to get on the search engines. You need to get near the top of the search engines. There are lots and lots of tricks to it... not just adding the right words in the meta descriptions and keywords, but in knowing which engines like what strategy. We now offer a service to promote your site to the big 8 search engines, as well as hundred of others. If you want to do it yourself, we also sell a professional tool that lets you manage the announcement and listing of individual pages to targeted directories and engines. Please e-mail us if you are interested.

There are also a variety of tools to creatively generate interest and visibility for your site. In the next few days and weeks, we will be adding several new links and tools for your use --- tools that WE have found valuable -- including those which provide direct e-mail announcements to targeted lists of consumers who have subscribed to that list because of their interest. (Not spam!)

Integration, Not Isolation As much as some people want to fantasize about the web taking over the real world, a sensible approach to promoting your business or organization includes promotion in the mainstream press, journals and broadcast media. But the internet HAS made some of that easier.

Once you have your act together with your web site, one of the most powerful vehicles we recommend for getting the word out is this PressPromoter, a marvelous public relations tool. This tool provides an easy way for you to target press releases whenever you

• Have news to announce
• Have product or personnel changes
• Add features to your web site, or
• Programs or services to your business